How to Launch a Zepto-Like Business: 10-Minute Grocery Delivery App
In the world of the rapidly growing e-commerce market, grocery delivery app like Zepto has gained immense popularity. The app has raised funding of USD 60 million in the initial stages only.
The success behind Zepto comes through the faster delivery it offers to the customers. It integrated the idea of 10-minute delivery which helped the app become successful.
Let us learn about the business model adopted by Zepto.
The theory behind the Dark Stores
The term ‘Dark stores’ refers to the retail grocery stores that work to cater to the needs of last-mile pickup & delivery of orders. These stores are situated at the shortest distances or a few miles away from the customer. These stores can be small grocery stores and may not stock a wide variety of items and offer services for sub-hour deliveries span.
The concept is an old one and these small stores are quite common in countries like Russia, the USA, and many other developed countries.
Well, this concept wasn’t easy to implement in countries like India where the streets are congested.
So, Zepto planned it properly and located such stores at different locations in India. Today, it has 40 plus dark stores operational in different cities.
The dark stores helped Zepto to resolve the issues of connectivity. As India is a highly populated country, you will find people residing in almost every corner of the city-states. So, without dark stores, Zepto couldn’t have made it easy to attain the objective of attaining last-mile connectivity.
Yet another challenge in India was to manage large volumes of product deliveries. As dark stores do not store a wide range of products, Zepto focussed on handling the large chunks of deliveries in different cities of India.
Finally, Zepto made it to accelerate the infrastructure and work on the strategies that made them start their journey towards high profits and growth.
What all you can buy from Zepto?
Zepto provides a wide array of products. It has 1000 plus products in different categories like fruits, groceries, personal care products, baby care, beauty and wellness, household essentials, organic products, and a lot more.
All you need to do is to place an order and get the fastest delivery. Zepto is one of the flexible and robust grocery delivery apps.
Zepto allows its customers to order even single products and get them delivered to their doorsteps. You will find the products categorized into different categories and based on the respective brands. This makes it even more convenient for the customers to shop faster.
Set up your 10-minute grocery delivery business application that makes a difference
Using the power of Artificial intelligence can help you create a 10-minute faster grocery delivery e-commerce app.
You can utilize geospatial data along with geo-intelligence in your 10-minute delivery app to track traffic, check demography, enable route optimization, etc.
You can create cold rooms or dark stores to initiate a faster 10-minute grocery delivery setup to embrace faster transportation to deliver packets to different places.
Secondly, you can employ delivery personnel to pack and deliver products to nearby locations for the orders placed through your app.
To avoid traffic, you can inform the nearest store immediately about the new grocery orders using tech features like location intelligence.
You can also use business intelligence in combination with machine learning to understand the customer behavior and buying preferences who are using your 10-minute grocery delivery mobile app. Some other aspects that you can consider to speed up deliveries are
- Make sure the packers & delivery persons in your staff have smart devices like smartphones, tablets, etc to find the precise location of the buyers as well as get information on the location of cold rooms and dark stores so that they can process 10-minute grocery delivery by taking the shortest route to pick and deliver the orders to the customers
- You can invest in grocery delivery app development for your 10-minute grocery delivery business to enable ETA for customers. This helps the customers track the order delivery status.
- Make sure you have a user-friendly and easy-to-use user interface so that the customers can browse through multiple categories to order groceries online.
The key factor to consider to make your 10-minute grocery delivery app a success
- If you are planning to build a grocery delivery app like Zepto, then do not overlook the need for reliable delivery staff. It is an integral part of your grocery delivery business setup.
- Have multiple delivery personnel as a backup close to cold rooms and dark stores. It will help process the grocery products faster and deliver them to the customer’s doorsteps.
- Having a strong network of delivery boys helps big players in the market to pick-up the orders from the nearby stores and deliver them in no time.
- The drivers should have smartphones so that you can assign them orders you fetch through data analysis & predictive analysis derived through artificial & business intelligence.
- Allocating the orders smartly to the delivery person can help you run a faster grocery delivery business.
You can develop a 10-minute grocery delivery app with features that give you a clear idea of the peak hours of deliveries and orders, areas where the potential customers are found, find shortest routes, etc. All these facts can help you process grocery delivery orders smoothly.